JustRegistered vs Firmable
Australia's leading B2B sales database: roughly 1.5M ANZ companies and 10M contacts, with AI prospect search, buying-signal agents and a Chrome extension. Here is how the two line up, including where Firmable is the better choice.
| Feature | JustRegistered | Firmable |
|---|---|---|
| Entry price | $29/moAUD, Solo plan. Pro is $59. | A$80/user/moIndividual plan, billed annually — A$960/yr |
| Country covered | Australia and NZASIC and ABR, plus the New Zealand Companies Office | Australia and NZ |
| Data source | ASIC + ABR + NZCOBusiness Names register, company dataset, the ABR, and the NZ register | Proprietary, AI-aggregatedPlus local company registers |
| New business registrations | Core product | Not a productA general B2B database; new registrations are not sold as a feature |
| Readiness scoringA 0–100 score for how ready a new business is to buy | Yes0–100, published method | NoHas buying signals, but not a new-registration readiness score |
| GST status | YesConfirmed against the ABR | No |
| ABN and entity type | Yes | ABN heldABN is a field; not registration-date enrichment |
| CSV export | YesSolo and Pro | Yes |
| API access | YesPro, 100 requests a minute, read-only | Enterprise only |
| CRM integrations | YesPro, signed webhooks on matching leads | YesOne-way from Small Teams, two-way from Teams Pro |
| Contact details | Published onlyRead from the business's own website. Never bought, guessed or inferred | YesVerified emails and mobiles |
| Free tier | YesPermanent, no card | 14-day trial25 profiles, no permanent free tier |
| Lock-in | NoneMonthly, cancel from the billing portal | Billed annuallyPer-user, annual billing at the published rate |
Details taken from the vendor's published pricing and feature pages, recorded August 2026 and held in our pricing audit. Vendors change pricing and features without notice — check Firmable before you decide. If anything here is out of date or wrong, tell us at hello@justregistered.com.au and we will correct it.
What Firmable does better
- Verified contact data, including direct mobile numbers. We publish only what a business puts on its own website, which is a much thinner and less reliable thing.
- Far more per company: headcount, tech stack, revenue estimates, LinkedIn, 1,000+ attributes. We hold what the registers publish, plus what a business's own site says.
- AI signal agents that monitor role changes, funding and hiring across a target list, and write tasks into your CRM.
- Native CRM integrations with HubSpot, Salesforce, Dynamics and Pipedrive. Ours is a signed webhook you point at your own endpoint, which is a build step for you rather than a connector.
- ISO 27001 certification and a support organisation. We are much smaller than they are.
What JustRegistered does differently
- New registrations are our product, not a filter on a database. Firmable's own material does not sell new-business alerting as a feature.
- $29 a month flat, against A$80 per user per month billed annually. For one person that is A$348 a year against A$960.
- A readiness score built for the specific question "which of the businesses that registered last week is worth calling".
- No per-seat pricing and no annual commitment.
Choose Firmable if
You need contact details, company firmographics or intent signals across the whole Australian market, and you have the budget for a full sales-intelligence platform. Firmable is a better product than ours at that job, and it is not close.
What JustRegistered is for
One question: which businesses registered in Australia this week, in the industry you sell to, and which of them look ready to buy. Every registration is classified into one of twenty industries, checked against official public registers for entity type and GST status, and scored from 0 to 100 by a published method — no black box.
What it is not: a contact database. We do not sell phone numbers or email addresses. A business registered last week rarely has either published, sole-trader details are personal information under the Privacy Act, and the Spam Act prohibits sending to harvested-address lists. Where a business has a live public website, we link it.
Built on Australian Government open data: ASIC Business Names register and ABR, used under CC BY 3.0 AU.
Questions
Is JustRegistered a replacement for Firmable?
No. They answer different questions. Firmable tells you everything about companies that already exist, including how to contact the people in them. We tell you which businesses registered last week and which of them look ready to buy. Plenty of people would reasonably use both.
Why is JustRegistered so much cheaper?
Because it does much less. We hold what ASIC and the ABR publish plus our own classification and score. Firmable maintains 1.5M ANZ company records and 10M contact records with verified emails and mobile numbers, which is an enormous ongoing cost that our product does not carry.
Does Firmable alert me to new business registrations?
Not as a product. Firmable's published feature set covers AI prospect search, buying signals such as role changes and funding, and local company registers as a data source. New-registration alerting is not something it sells, which is the gap we exist in.
Does JustRegistered give me phone numbers and emails?
Only the ones a business publishes on its own website, which we read on Solo and Pro. Firmable sells verified, deduplicated contact data including direct mobiles, and that is a different product. If a reliable contact record on every company is what you need, Firmable is the answer. We sell timing and triage, with published contact details where they exist.
How do the commitments compare?
Firmable's published Individual rate of A$80 per user per month is billed annually, so it is A$960 committed up front for one seat. JustRegistered is A$29 a month, month to month, cancelled from the Stripe billing portal in one click.
Does JustRegistered have an API or CRM integrations?
Yes, both on Pro. A read-only REST API at 100 requests a minute, documented at /api/docs, and signed webhooks that POST matching new leads to an endpoint you nominate. What we do not have is a packaged connector: Firmable ships native integrations with HubSpot, Salesforce, Dynamics and Pipedrive, where ours needs someone on your side to receive a webhook. If you want it working without engineering time, that is a real reason to choose them.
See a week before you decide
A real sample briefing, with the scoring shown. The free plan is permanent after that: five results a search, three days behind the paid feed, no card.