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JustRegistered

Data sources and methodology

This page does the work that testimonials cannot do yet. It is written straight and specific.

Where the data comes from

Three public sources, all Australian Government open data:

  • The ASIC Business Names register, published weekly, typically on Wednesdays.
  • The ASIC Company dataset, published weekly, typically on Tuesdays.
  • The Australian Business Register web services, used to confirm entity type, GST status, state and postcode.

We use this data under the Creative Commons Attribution 3.0 Australia licence. Our attribution, carried in every briefing, on the site and in the report, reads: “Built on Australian Government open data: ASIC Business Names register and ABR, used under CC BY 3.0 AU.” We are not affiliated with ASIC, the ABR, or any government body, and we never present ourselves as one.

How fresh it is

The registers drop weekly. We ingest them daily with a two-week safety lookback, so nothing is missed if a file lands late. A new business reaches your Monday briefing within days to a week of registering. We do not claim a same-day or 24-hour feed, because the source data does not support one.

You will never be sent the same lead twice, unless something material changes, and then we say what changed.

How leads are classified and scored

Each new name is read by an AI classifier into a living taxonomy: category, subcategory and tags, with a confidence figure. Only leads at 0.75 confidence and above ship. Those between 0.50 and 0.74 go to a weekly review bucket a human checks; below that, they are held back.

The readiness score runs from 0 to 100, built only from the public record:

  • A base of 35 for a live registration.
  • GST registered: +30, the strongest signal of intended turnover.
  • Company structure rather than sole trader: +15.
  • A live website already up: +15.
  • A shelf-company or dormant pattern: −25.

The dedupe promise is a database constraint, not a habit: a lead can appear once per category. If a business later flips GST on or brings a site live, it may resurface, flagged with what changed.

What we deliberately do not provide

No scraped personal contact details, ever. A business registered last week has no published phone or email, and no provider can honestly claim otherwise. Sole-trader details are personal information under the Privacy Act, and the Spam Act prohibits sending to harvested-address lists. This is both a legal line and the point of the product: we sell timing and curation, not a contact list.

Corrections and removals

If a listing is wrong, tell us and we will fix it. If you run a listed business and would rather not appear in briefings, use the removal form and we will suppress it across the product within a month.